The culture wars in the U.S. continue to rage, and they’ve come for business. Companies are being dragged into issues that stir emotions, such as abortion, gay and trans rights, racial and gender equity, and climate change. In particular, business is facing questions about its stance on societal issues mainly from the right side of the political aisle. So with 70% of America’s top execs calling themselves Republicans, business leaders now find themselves in an odd position: accused by high-profile members and pundits from their own party of being part of a “woke” or “ESG” progressive agenda.

For many companies, it may seem smart to stay out of anyone’s crosshairs. But try as they might, there’s no avoiding taking positions on the big issues of the day — major stakeholders, particularly young customers and employees, expect it.

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