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US SIF’s Lisa Woll: Attacks on ESG demonstrate the growing importance of sustainable investing

The old adage still serves: “First they ignore you, then they laugh at you, then they fight you, then you win.”

For Lisa Woll of US SIF, the attacks on the use environmental, social and governance factors, or ESG, in investment decisions is a measure of the growth and importance of sustainable and impact investing.

“This is truly the moment where we know the field has arrived,” Woll says in a Q&A with ImpactAlpha. “Because we’re big enough and important enough that we’re seen as important to attack.”

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