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Sustainability Matters: What Consumers Are Saying, and How Business Should Respond

Environmental sustainability and social impact are of increasing interest to U.S. consumers — and their expectations around how business responds to these issues are rising fast, according to research from TriplePundit released today.

When TriplePundit first got started back in 2005, the intersection of sustainability and business was a niche topic with a niche audience — made up primarily of professionals working in the field. Fast forward to today, and 67 percent of Americans say they read news about sustainability, the environment and social well-being on a regular basis, according to a December survey of 3,648 U.S. adults conducted by TriplePundit and our parent company, 3BL Media, in partnership with the research technology firm Glow.

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