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Over 50% of Investors Plan To Boost Sustainable Investments in 2024

More than half of individual investors, or 54%, plan to increase their sustainable investments in the coming year, and more than three fourths of individuals, or 77%, are interested in sustainable investing, according to a widely watched survey of investor sentiment by Morgan Stanley.

The findings come at a time when sustainable investing has been the subject of increased scrutiny by some Republican politicians, as well as investor skittishness in the United States related to performance. In the U.S., sustainable funds suffered their first calendar year of outflows since Morningstar began keeping track more than 10 years ago. Globally, however, flows into sustainable funds remained positive in 2023.

Read more from Morningstar.

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