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Investing In Sustainability: Long-Term Benefits For Businesses

It may surprise you to learn that 61% of consumers say that a company's poor environmental practices make them less loyal to the brand, and 55% of consumers are prepared to pay more for environmentally responsible products. A strong majority of consumers today are conscious consumers, only purchasing products that align with their personal values, with sustainability being one of them.

So what exactly are the benefits of investing in sustainability as a business? As the founder and CEO of a sustainable beverage company since 2015, I’ve outlined a few long-term benefits for businesses looking to invest in sustainability as well as ways to emphasize these efforts.

Read more from Forbes.

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